I am a communication student specialising in strategic communication, digital media, and UX research. I have a strong passion for visual communication and design, and I enjoy creating visually engaging content that effectively connects with audiences. My work combines strategic thinking, audience insights, and visual storytelling to develop impactful communication solutions.
A selection of work done between 2023-2026
This creative advertising project involved developing social media mockups for KitKat, centred on the concept of shareability. The #shareabreak campaign encourages young audiences to share a KitKat with people they would not normally interact with, through visually engaging designs that showcase the social and inclusive nature of a KitKat bar.
KitKat Social Media Campaign Mockups: “Share a Break”
This project involved creating an integrated, multimodal campaign for Deiji Studios, in which I photographed and designed mock social media content to communicate the brand’s sustainability values and aesthetic through cohesive visual storytelling.
Deiji Studios Social Media Campaign: “made to breathe”
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This project involved designing a digital activism campaign, creating social media content to raise awareness of misogyny and encourage audiences to report, educate, and engage through strategic visual communication.
Digital Activism Campaign: “F*ckMisogyny”
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Aesop Brand Audit
This project involved conducting a strategic brand audit for Aesop, analysing its identity, communication, and reputation to assess brand positioning and identify opportunities for improvement.
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This project involved developing a comprehensive campaign strategy pitch for Le Specs, addressing a public relations opportunity through audience-focused messaging, communication tactics, and a structured plan including goals, timeline, budget, and evaluation methods.