A selection of work from 2023 to 2026.
KitKat Social Media Campaign Mockups: “Share a Break”This creative advertising project involved developing social media mockups for KitKat, centred on the concept of shareability. The #shareabreak campaign encourages young audiences to share a KitKat with people they would not normally interact with, through visually engaging designs that showcase the social and inclusive nature of a KitKat bar.
This project involved creating an integrated, multimodal campaign for Deiji Studios, in which I photographed and designed mock social media content to communicate the brand’s sustainability values and aesthetic through cohesive visual storytelling.
Deiji Studios Social Media Campaign: “made to breathe”
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This project involved designing a digital activism campaign, creating social media content to raise awareness of misogyny and encourage audiences to report, educate, and engage through strategic visual communication.
Digital Activism Campaign: "F*ck Misogyny"
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This project involved conducting a strategic brand audit for Aesop, analysing its identity, communication, and reputation to assess brand positioning and identify opportunities for improvement.
Aesop Brand Audit
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This project involved developing a comprehensive campaign strategy pitch for Le Specs, addressing a public relations opportunity through audience-focused messaging, communication tactics, and a structured plan including goals, timeline, budget, and evaluation methods.
LeSpecs Campaign Strategy: “Be Smart. Wear Le Specs”